I have six years graphic design experience, including working at Bullet, the Financial Times in London, design studios in Italy, and a London College of Communication degree.

My experiences at University, in industry and in Italy have inspired me to think laterally and differently. I like a challenge, and living and working abroad, communicating my ideas in Italian, was a fantastic experience.

I now work at one of the UK's fastest growing marketing agencies, Bullet, as a Junior Art Director. I work as part of a small team across a variety of brands including Kia, Wonderbra, Bonne Maman, The Foreign Commonwealth Office, BAA and AMF Bowling.

I believe design is a dialogue between the client and the audience. It should focus on finding the appropriate voice for a project rather than imposing a style. In a world where what we do and say is so public, design needs to have a soul and personality, to connect directly with the audience. The key is thoughtful ideas, well-considered concepts, and appropriate communication.

In my opinion, if the details and aesthetic choices are supported by an idea and a fully developed concept, the beauty of a piece of work will form naturally.