My dissertation describes the basis for deciding on aesthetics in design. There are many aesthetic decisions made in the design process but a considered approach to aesthetics may have been overlooked.

Careful consideration should be given to the meaning and communication of a design, as well as its form. The debates about Sullivan’s statement that “form ever follows function” tend to simplify the process by glossing over aesthetic details that require consideration.

My philosophy recognises that subconscious aesthetic choices are often inevitable. Applying greater consideration to each aesthetic detail, decisions are better reasoned and are therefore properly and consciously considered.

Without specifying what are the correct or incorrect aesthetic decisions, I present my ideas as a guide to the designer for making optimum aesthetic decisions to create the intended meaning and communication.